Compare the top box office hits from last
weekend, last year (2017), and the previous year (2016). Describe two trends
that you see in the data. Which studios/companies were most successful in
capitalizing on these trends? And do you see these trends continuing in the
next 3 – 5 years? Limit: 9 responses
Friday, February 23, 2018
Film Industry Blog 5, Question 2 (March 6th)
Hollywood has started to take steps to address
critiques over its lack of diversity, particularly in the areas of race and
gender. What else, if anything, needs to be done to make the film industry
(behind the scenes) and its products (movies) more representative of its
audience? Limit: 9 responses
Tuesday, February 13, 2018
Lifestyle & Niche Media Blog 4, Question 1 (Feb. 20th)
What is the appeal of lifestyle and
niche cable TV channels and/or programming? How are these channels/programs
managing to retain viewers in the SVOD era?
Limit: 8 responses
Lifestyle & Niche Media Blog 4, Question 2 (Feb. 20th)
How are magazines adapting to their
audiences? What are some of the strengths of magazines and what are some of the
challenges facing the magazine industry today?
Limit: 8 responses
Lifestyle & Niche Media Blog 4, Question 3 (Feb. 20th)
How are brands and advertisers using
social media influencers to target audiences? What are the plusses and minuses
of using YouTubers and Instagram stars to promote products?
Limit: 8
responses
Thursday, February 8, 2018
TV Industry Blog 3, Question 1 (Feb. 13th)
What are some of the things broadcasting
and cable networks are doing to attract and keep viewers? How have these
efforts helped them compete with SVOD services? In 3 – 5 years, what do you
expect the TV industry to look like and what role will broadcast/cable/streaming
play? Limit: 12 responses
TV Industry Blog 3, Question 2 (Feb. 13th)
Some critics have labeled the last few
years the “Platinum Era of Scripted Television.” But are we reaching a “peak,”
as some researchers argue, or will this surge of creativity continue? And can
the marketplace sustain the growing amount of TV content?
Limit:
12 responses
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