Audience Metrics & Advertising Blog 2, Question 1 (Feb. 6th)

How would you assess this year’s Super Bowl – from the commercials to the halftime show to the game itself? In this changing media environment, is the Super Bowl as influential as a showcase for advertisers, performers, and the NFL as it was in the past?   Limit: 12 responses

Audience Metrics & Advertising Blog 2, Question 2 (Feb. 6th)

Given the changes in how audiences consume media, do ratings still matter? Why or why not? And are there alternative ways to track media consumption?   Limit: 12 responses

Media Consolidation & Multiple Platforms Blog 1, Question 1 (Jan. 30th)

Which major media conglomerate is best positioned to succeed and which organization will face the most challenges in 2018? Limit: 12 responses

Media Consolidation & Multiple Platforms Blog 1, Question 2 (Jan. 30th)

How sustainable are the business models of SVOD services like Netflix, Hulu, Amazon Prime, and YouTube Red? Limit: 12 responses